It's becoming increasingly important to allow candidates to consume careers information and engage with your brand in a way that suits them. Some candidates crave the immediacy or convenience mobile devices offer when searching for career opportunities and many employers want the benefits of engaging personally and innovatively with prospective employees. The emergence of mobile applications for joboards and recruitment platforms is a start but for employers running mobile recruitment campaigns - engagement is only one half of a successful campaign - screening, application functionality and the fulfilment of the recruitment whole process on a mobile device is the challenge... the words 'it's all in the execution' are very apt when it comes to embracing these opportunities.

Mobile should already be factored into your online recruitment presence - How your does your careers site appear on mobile devices, can candidates register and consume information via their mobile device? This is critical - your site should be 'mobile friendly' and your brand consistent on these platforms (Now!)

Beyond the basics their lots of excitement about the scope of mobile recruitment campaigns and proximity marketing and the communication channels they open...If you would like help in establishing mobile friendly environments for candidates or would like to discuss the potential of mobile recruitment campaigns, please get in touch